Yiii ADd Tehcnology

02 Oct

Dance to Remember

I think I’m going to have sucess with three idiot guys, in a late afternoon on the beach, with a Bar already low on liquid stock and these videoclip dance steps. The detail of the clothes smelling of mothballs, with Polyester blazer and trousers in Tirilene should be mandatory. About the formation, the band’s singer, Damian Kulash, met bassist Tim Nordwind at Interlochen Arts Camp when they were 11. Damian was in for graphic design, Tim for music. They met over a game of Ping Pong in which Damian won. The band name comes from their art teacher, saying “OK…Go!” while they were drawing. They kept in touch after camp, often exchanging mixtapes which influenced each other’s musical taste and their future sound. They met the band’s former guitarist and keyboardist Andy Duncan in high school, and drummer Dan Konopka in college. OK Go was formed in 1998. OK Go’s most frequently cited musical influences are Pixies, The Cars, Cheap Trick, T.Rex, Queen, Prince, The Zombies, and bands from the Washington, D.C. punk rock scene, especially Fugazi and Shudder to Think. They share management with They Might Be Giants, with whom they toured before signing to Capitol Records in 2001.

26 Sep

Disembodied head

This brilliant and hilarious Diesel video, created by Shackleton and seeded by The Viral Factory, tells the poignant tale of Quique the Head, an Argentinean man born without a body but with plenty of hope and attitude. Quique faces all sorts of physical and emotional challenges, but he’s determined to live a full and exciting life. The video’s presented as a clip from a tabloid-style show called Oustanding Lives, whose over-the-top announcer outdoes himself with lines like: “Quique’s head is not only full of strangely arranged organs, it’s also full of dreams.” There are loads of great little details, and the product—a new line of Diesel helmets—is seamlessly woven into the narrative as well. Quique is constantly rolling off tables and down stairs, and can use all the protection he can get.

26 Sep

Enjoy Death

In this pretty amazing ad for Philips, a group of armed men with clown masks are caught in a frozen moment during a shootout with the police. The video, called “Carousel,” is an extended tracking shot in which, most impressively, a cop is in the midst of falling through a plate of glass and shards hang in the air. The movie was produced by music-video director Adam Berg for Philips, which is using it to illustrate the properties of its 21:9 LCD TV, which it bills as “the world’s first cinema-proportioned television screen.” The wider aspect ratio is meant to improve the home viewer’s peripheral vision. The Web site lets you take advantage of this by slowing down or stopping the camera to get a better view of what’s going on and to compare it to the usual 16:9 aspect ratio. (It might be a good idea to take a long, hard look at this video, because the new TV itself is only being released in Europe for now.) Compared with most ads, this is pretty grisly stuff, but perhaps not as horrific as Philips’ “Shave Everywhere” campaign for its Bodygroom.

10 Jun

Get it On Viral

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term “viral marketing” has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.

19 May

Who’s Gonna Save My Soul by Chris Milk

By now it´s obvious that i´m a big fan of Chris Milk – The Director

Gnarls Barkley – Who’s Gonna Save My Soul from Chris Milk on Vimeo.

17 May

Last Day Dream (by Chris Milk)

Last Day Dream [HD] from Chris Milk on Vimeo. A man watches his life pass before him Quicktime version chrismilk.com/42/ Produced for the 42 Second Dream Film Festival Beijing China 2009 42×42.com Written and Directed by Chris Milk Produced by Samantha Storr Associate Producer Brad O’Connor Music Chris Milk Photography Chris Milk Editor Livio Sanchez Production Designer Matthew Holt Wardrobe Stylist Lydia Paddon Makeup & Wardrobe Molly Paddon Production Assistance Jason Baum Production Assistance Clint Caluory Telecine Dave Hussey Sound Design Eddie Kim Shot entirely on Lensbaby Lenses and Canon 5D Mark II SLR Camera